In the world of SEO there are so many different opinions and ideas on how to best optimise your site. What ever your search engine optimisation strategy may be I would advise against these common errors that can prohibit or ruin your rankings
Be aware of SEO errors:
1. Un-Optimised Title Tag: the title tag is one of the most powerful parts of any web page and if this is optimised well then it can really give your site a big boost.
2. Use of Meta Keywords: Although this is somewhat of a moot point in the SEO world as to whether utilising this tag is worth while, many leading SEO Agencies have always held the believe that this tag is still worth utilising as it is still scanned by the search engines and still communicates as to the content of the page and therefore is still a useful tool to boost your sites rankings
3. Back-links: When it comes to backlinks, it is not so much about quantity but quality. A site could have a limitless number of link but if they are not optimised and if they are all from low quality sites then its SEO power is minimal at best. Any backlink strategy should be carried out using rifle, not shotgun targeting.
4. Consistency and Maintenance: Search engines love regularly updated pages, and by ensuring that your site is engaging and useful for the viewer, the search engines will look favourably on your site and increase your rankings.
5. Black Hat SEO: Many less reputable SEO companies will try to find a quick fix to boost their sites up the rankings and they will try to go outside the guidelines and carry-out Black Hat SEO strategies. This is never the way forward and it is always worth building a long-term Organic SEO strategy
6. Keyword density: The number of times that your keywords appear on the site can have a big bearing on your ranking. The can vary depending on the amount of text on the page. The main issue here is to make sure your sites copy is written well and that the content is relevant to the page.
For more information on SEO and appropriate strategies to help give your site a boost up the rankings check us out at SEO Southampton