After speaking with other experts in search engine optimisation Hampshire, it has been agreed that the infamous DMOZ directory is extremely hard to get listed in. It is a system where it is moderated by volunteers and as search engine optimization marketing has grown in popularity and need, so has the people submitting to the directory.

After speaking with Dave Waldren, a search engine optimisation Southampton specialist, agrees that it can now take months or even as long as years to get accredited, but also thinks that the DMOZ directory is not as much as an important factor when getting ranked in the search engines.

It is still worth submitting too; it only takes a minute or too and if you are lucky enough to get in there!

Google have announced they are going to punish any businesses that purchase links on the Internet, whether it be paid submissions, deep links or sponsored listings, in order to influence and increase rankings in the SERPs. However, quality bought links from sites such as Joe Ant and Yahoo, for example will not penalised.

This is a well known fact, but Matt Cutts of Google has really made a point of stating that fact. The reason people don’t take it more seriously is because they think Google has no way of knowing and if they do find out the ‘Google Slap’ isn’t that bad!

Google has a reporting tool that angry and annoyed white-hat SEOers can report these paid links, as well as other more high-tech methods; Google is currently one of the biggest companies in the world and will not be fooled so easily.

Search engine optimization marketing guru’s and search engine optimisation specialists – be warned!